Jessica Brooks-Woods serves as CEO of the NABIP Foundation, where she brings more than 20 years of leadership across healthcare, employer coalitions, and system innovation. Her work centers on advancing initiatives that build trust, elevate professional integrity, and prioritize the people behind the policies—especially those navigating healthcare in their most vulnerable moments.
Jessica is the founder of RISE Health Equity, a national movement focused on closing health access gaps and improving outcomes for underserved populations. Through RISE, she has championed frameworks that shift health equity from concept to action, helping benefits professionals and employers embed equity into benefit design, navigation, and delivery—meeting consumers where they are when they need it most.
In her role with NABIP, Jessica drives foundation-aligned strategies to modernize professional pathways, expand fiduciary education, and uplift a diverse and ethical workforce of advisors who lead with purpose and impact. She is also co-author of Race Forward: An Employer’s Guide to Health Equity.
Jessica is the 2024 Outstanding Recent Alumni Award recipient from Carnegie Mellon University and was named Most Influential Industry Personality by the You Powered Symposium. Her leadership reflects the Foundation’s mission to educate, empower, and humanize the benefits experience for all.